Research -
Adorit is a boutique retail store that is located in Ottawa’s Byward market. The store sells goods that are up-cycled, recycled and made with eco-fabrics. It’s owner Emma Inns, is a free spirit with a natural curiosity and love for arts,crafts and clothing from all around the world. Her “less is more mindset encouraged her to sell sustainable and fair trade clothing, jewellery and handicrafts.

Objective -
Rebranding a local company in Ottawa. This includes a new logo design, stationary package and a branding guide.

Logo concept - 
The logo is mainly focused on Emma’s business goal and reflects the community that helps in bringing the beautiful patterns and stories behind every Adorit good.

Logo sketches/process - 
Present vs New Logo Design - 
Present Logo
Present Logo
New Logo
New Logo
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