Concept -
During our Shopify workshop in Algonquin College, we were told to follow Shopify’s guidelines and create an illustration for Shopify capital. Shopify capital works in helping entrepreneurs get the funds they need to keep growing their businesses. The illustration demonstrates the idea of fund growth with a flower pot and money bag in one.

Adding innovation -
This illustration piece was taken a step further with motion and an animated market campaign was created. Showcasing and demonstrating better how Shopify gives entrepreneurs a simple, fast, and convenient way to secure financing to invest in their business. The illustration was used in a newer and innovative way to get across to as many customers and capture all the effective reasons of choosing Shopify Capital.
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