Myself and a team of 3 others designed this brand. Our client’s request was a cross-fit circuit training gym for obnoxious cool athletes of females and males genders in RAK, UAE. Healthy men and women between the age of 18-34 with a yearly income of 100,000 and can’t live without sports. The gym proposed name was Wolf Gym. Throughout research we found that wolfs and cross-fit/circuit training share Community in common. Community comes from Common as in common goals and unity to unite to achieve.
Cross-fit is usually called the box. It is a space where athletes share their achievements and work together to achieve more which is similar to how wolves always stay in packs.
Is to provide and challenge members to reach their full potential in a safe and community based environment that focuses on health, fitness and well-being.
Is to positively transform the lives of our members with our exceptional training and friendly community.
Logo sketches/process -
Final logo design -